The Mindful Marketer: How to Stay Present and Profitable in by Lisa Nirell

By Lisa Nirell

As advertising leaders search for how one can evolve from order takers to marketplace makers, Nirell indicates managers the extra contextual, intuitive and leading edge dimensions of selling. The conscious Marketer offers agents with a strong nexus among data-fueled analytic considering and inventive, immensely human methods to marketing.

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They will not extend the courtesy of returning a phone message, nor will their assistant. I encountered this challenge with an events planner who helped organize webinars for a multi billion dollar technology company. He asked me to be an expert speaker at an upcoming program, but refused to speak on the phone. He chose to lambaste me using text messaging, and never responded to my voicemail to help resolve a simple misunderstanding. To gauge your company’s natural tendencies, ask your top five executives what percentage of their time is spent every month in front of customers, attending customer events and GOING DIM 23 briefings and calling customers versus responding to emails, LinkedIn requests, and text messages.

I asked Joe one question that elicited a response that will stay with me forever. When I asked him the secret to his decades of successful military service, he told me he dedicates time every day to quietly reflect. 4. Tony Schwartz, author of The Energy Project, spent two weeks off the technology grid in the summer of 2013. Here is what he learned from that experience: “The most common reason many of us feel compelled to answer e-mail constantly is that we are addicted to feeling connected. And by the end of two weeks, I couldn’t resist checking e-mail any longer, even knowing that if anything critical arose, my office would find me.

The DIM phenomenon has far-reaching implications, namely in two ways: the personal effectiveness of marketers erodes, and customers get short shrift. Here are five indicators that leaders are headed to a DIM place: 1. Health and vitality lose to speed, flexibility, and 24-hour access. Think about the executives who encourage more technology usage, speed of execution, and “flexible” work hours. ”) Adrian Ott warns us that customers expect us to always be at their beck and call in her book The 24-Hour Customer.

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