Japanese Consumer Dynamics by P. Haghirian

By P. Haghirian

This present day Japan remains to be the second one biggest and most vital customer industry on the earth. This book discusses the advance of eastern consumerism, particularities of jap purchaser behaviour and patron rights, new client teams and rising development within the eastern industry.

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Japanese Consumer Dynamics

This day Japan continues to be the second one biggest and most crucial patron marketplace on the planet. This book discusses the improvement of jap consumerism, particularities of eastern client behaviour and patron rights, new client teams and rising development within the eastern industry.

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Loyalty is a key concept in collectivist cultures, and Asian consumers tend to ‘rely more on information found in their reference group’ and tend to ‘follow the group consensus until there is significant evidence showing that the new product is better’ (Usunier, 2000). , 1999). Japanese consumers are thus seen as collectivistic consumers, basing their purchasing decisions on whether they will thereby find acceptance among their peers, and seeking to integrate into their social group by buying products which strengthen their positions within it.

In 1968, for example, the Consumer Protection Basic Law (No. 78 of 1968) was enacted as a (then rare) private member’s bill with multiparty support, after the LDP faced ‘mounting citizen activism at the grassroots level directed at both environmental and consumer issues, and the threat to conservative government rule posed by the rise of progressive local governments’ (Maclachlan, 2002, p. 6 In 1977, again before a significant election, the LDP finally agreed to amendments to the AntiMonopoly Law strengthening restrictions on cartels.

54–7). Although a major objective was simply to minimize interruptions to the production line, the system also depended on accurate feedback about defects after delivery, and the continuous search for product improvements. Such systems may have worked better in tight manufacturing and distribution chains limited to commercial entities, but it would have been odd if such techniques and the overall ethos of improving quality had not also benefited consumers. Indeed, Japanese quality control systems were lauded in the West during the 1980s.

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