Access to knowledge for consumers: Reports of Campaigns by Jeremy Malocolm

By Jeremy Malocolm

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5. Results >:; =:< =:; QO R1D P01 JB OB H! D10 DIN CF@ D18 KM8I1 GJH KHL F081IC FH1 FHAF1 EFGF E81H7I 7D8 @8 7BC @A 18! The lesson from this section is clear: consumers will pay for the better 9:< quality of original products if they can. Therefore, if content industries 9:; wish to combat piracy, the best way in which to do so is to make sure that consumers are not forced into settling for lesser quality copies because the originals are priced beyond their means. :; >:< >:; =:< =:; 9:< R1D QO P01 OB JB H!

The questionnaire was translated into 13 languages: Bahasa Indonesia, Bahasa Malaysia, Bengali, Chinese, French, Hebrew, Japanese, Korean, Portuguese, Russian (although in the end our Russian member decided not to participate), Spanish, and two Indian languages. Ten of these translations, plus English, were made available online. 1 Online administration A deliberate decision was made not to administer a predominantly online questionnaire, because this would skew the responses towards a somewhat younger, richer, more technologically literate demographic – particularly in developing countries.

Consumers in all countries were more likely to buy original copyright works than to have recourse to pirated copies, provided that conditions are met. In most countries, the affordability and the quality of the original copy were of about equal importance. But interestingly there were more countries (twelve) for which quality was a+ more important criterion then the number of countries (eight) for which cost was more decisive. com/s/afp/20100701/tc_afp/skoreaitinternetbankingmicrosoft_ 20100701053219.

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